Actionable Ecommerce Marketing Tactics to help grow your Website
It is quite unfortunate that most eCommerce businesses. Once you have gone through the headache of having the right platform designed, finding the right products to sell and doing all you can to improve your SEO, it can be devastating when the sales just don't come in. The problem with the eCommerce business model is that everybody knows it is a billion dollar a year business. By this math, you should at the very least be clearing upwards of $100,000 every year if you own the smallest of eCommerce websites. Huge platforms like eBay and Amazon have been making millions every year because they are doing something right; because they have actionable eCommerce marketing tactics to help grow your website that they are not telling you about.
Do something different
It is natural that you would like to grow your business. You probably make New Year Resolutions at the beginning of every new set of 12 months. There is a good chance that one of those resolutions has to be 'grow my online business'. Every eCommerce entrepreneur wants this for their business, the trick is finding out how to do it. Do you focus on getting a larger sales force? Do you put all your energy in trying to capture new markets or do you go all out and spend all your life savings on product innovation?
The truth is there is a myriad of things that you can do to increase the revenue generated by your eCommerce store. The bad news is that it's going to take some degree of work. The good news is that it doesn't have to cost you thousands of dollars in platform upgrades and such (unless you need to upgrade your platform and make it responsive if you haven't already).
With that in mind, here are some well thought out strategies that could help you see tremendous changes as the year goes on. Take the time to implement each and every single one properly and expertly.
Actionable Ecommerce Marketing Tactics to help grow your Website
Get rid of all dead ends
When was the last time you went to a web page that did not lead, or make attempts of leading you into yet another page within the same site? It just doesn't happen. And yet, many eCommerce business owners think it is okay to simply craft a noteworthy sales page and leave it at that! Your website should NOT have any dead ends. It should all be craftily crafted to lead the customer to another page; another product!
Do what Amazon and almost everyone else does give suggestions and comprehensive calls to action. Tell your clients to keep shopping. Show them images of other products that they might be interested in; products that compliment whatever it is they have been looking at. Just make sure that your pages are doing everything they can to convert further sales even if they have already converted the visitor. NO DEAD ENDS!
Up sell your products
You will be very hard-pressed to find a product that just doesn't go with anything else. Are you selling bespoke suits? How about adding tie clips, shoes, shirts, cufflinks, and even tailoring services to the mix? These are all things that someone who is buying Bespoke suits might need. Are you selling TVs, how about promoting extended warranty programs? Why not sell them Blu-rays as well?
You can always find something to up sell. It doesn't even have to exactly be within the same niche. As long as it adds some value to whatever your customer is shopping for, give them the option to buy it as well. In many cases, these up sales do not cost that much money. Most of them come to about $5-$50...but they add up. Imagine up selling half of all your sales? If you are making 100 sales a day and you up sell forty $5 up sells, you have an extra $200 every day. This is an extra $200 that you probably wouldn't have if you hadn't up sold the client.
Lower that cart abandonment rate
It's true that the internet can be quite distracting. It is entirely possible for a customer to go through the entire shopping process only to abandon it all at the checkout point. In fact, it happens more often that you think (about 63% of the time). There are strategies you can implement to reduce this cart abandonment rate:
- Use a program like 'Exit Bee' to offer leaving clients a discount on whatever it is they were about to buy. This will lead them to think that they are getting an incredible deal that they would not like to miss out on. In fact, make sure that the discount message induces some urgency in them. Let them know that it is a onetime offer that can only be taken advantage of this once.
- Use a cart recovery email to remind them of their abandoned cart. This email could provide them significant discounts if they come back and finish the process. It could also up sell them on other products in which they might be interested.
Get a Facebook store
Everybody knows that social media holds a huge chunk of online traffic nowadays. What you might not know, however, is that you can now actually open a Facebook Store. No, it is not the same as starting a fan page or using your timeline to promote your products. It is very much like opening another outlet of your eCommerce business. According to statistics, Facebook is the one social media platform that brings in the most sales online. By not opening a Facebook store, you could be missing out on a huge chunk of potential sales and are definitely missing out on sizeable online traffic. Open up a Facebook Store and promote like crazy.
Increase customer engagement
Huge platforms like Amazon leveraged the fact that we are social creatures to make a financial killing in the eCommerce business. We all want to be heard and we all need an avenue to vent and share our opinions. What Amazon and other huge platforms did is that they gave people that opportunity. Amazon values your feedback and reviews. This makes the site 'sticky'.
Once your customers realize that they can open up and share their opinions on your platform, then they will be more inclined to shop and share that opinion. Not only does it create long-term repeat clients, but it also raises your search engine ranking and amount of targeted organic traffic that your site gets. In fact, this can be a self-running machine that grows exponentially the more people realize they can be frank and candid on your platform.
Invest in subscription commerce
If you think about it, this is a no-brainer. If you can find the right product that customers will be willing to pay for continuously, then you have pretty much struck oil. Subscription commerce is big business, especially due to the fact that you will be earning residual income from a single sale. You do, however, have to make sure that the product delivers. You have to make sure that it is something that will have your clientele hooked.
Periodically send out wish list email reminders
The science behind this is to study the wish lists on your platform. Is there a particular product that appears on a vast majority of them? If so, find out how you can promote that product. You could even offer a sale on it. A small discount will be well worth it if you make up for it by moving big numbers of the product. Send out email reminders telling people how you have a going out of sale discount for the product. Tell them that you will soon run out of stock and that they should take advantage of the generous discount while stocks last. If you craft the email well, you will soon see lots of orders flying in for that very product.
Conclusion
It will take work, a great deal of dedication and continuous research. But if you are willing to put in the time, you can quickly learn how to keep your eCommerce business evergreen and improve its income levels. These practical strategies should be implemented right now.
Powerful Apps to help gorw your eCommerce website
It is quite unfortunate that most eCommerce businesses fail. Once you have gone through the headache of having the right platform designed, finding the right products to sell and doing all you can to improve your SEO, it can be devastating when the sales just don't come in. The problem with the eCommerce business model is that everybody knows it is a billion dollar a year business. By this math, you should at the very least be clearing upwards of $100,000 every year if you own the smallest of eCommerce websites. Huge platforms like eBay and Amazon have been making millions every year because they are doing something right; because they have actionable eCommerce marketing tactics to help grow your website that they are not telling you about.
Do something different
It is natural that you would like to grow your business. You probably make New Year Resolutions at the beginning of every new set of 12 months. There is a good chance that one of those resolutions has to be 'grow my online business'. Every eCommerce entrepreneur wants this for their business, the trick is finding out how to do it. Do you focus on getting a larger sales force? Do you put all your energy in trying to capture new markets or do you go all out and spend all your life savings on product innovation?
The truth is there is a myriad of things that you can do to increase the revenue generated by your eCommerce store. The bad news is that it's going to take some degree of work. The good news is that it doesn't have to cost you thousands of dollars in platform upgrades and such (unless you need to upgrade your platform and make it responsive if you haven't already).
With that in mind, here are some well thought out strategies that could help you see tremendous changes as the year goes on. Take the time to implement each and every single one properly and expertly.
Actionable Ecommerce Marketing Tactics to help grow your Website
Get rid of all dead ends
When was the last time you went to a web page that did not lead, or make attempts of leading you into yet another page within the same site? It just doesn't happen. And yet, many eCommerce business owners think it is okay to simply craft a noteworthy sales page and leave it at that! Your website should NOT have any dead ends. It should all be craftily crafted to lead the customer to another page; another product!
Do what Amazon and almost everyone else does give suggestions and comprehensive calls to action. Tell your clients to keep shopping. Show them images of other products that they might be interested in; products that compliment whatever it is they have been looking at. Just make sure that your pages are doing everything they can to convert further sales even if they have already converted the visitor. NO DEAD ENDS!
Up sell your products
You will be very hard-pressed to find a product that just doesn't go with anything else. Are you selling bespoke suits? How about adding tie clips, shoes, shirts, cufflinks, and even tailoring services to the mix? These are all things that someone who is buying Bespoke suits might need. Are you selling TVs, how about promoting extended warranty programs? Why not sell them Blu-rays as well?
You can always find something to up sell. It doesn't even have to exactly be within the same niche. As long as it adds some value to whatever your customer is shopping for, give them the option to buy it as well. In many cases, these up sales do not cost that much money. Most of them come to about $5-$50...but they add up. Imagine up selling half of all your sales? If you are making 100 sales a day and you up sell forty $5 up sells, you have an extra $200 every day. This is an extra $200 that you probably wouldn't have if you hadn't up sold the client.
Lower that cart abandonment rate
It's true that the internet can be quite distracting. It is entirely possible for a customer to go through the entire shopping process only to abandon it all at the checkout point. In fact, it happens more often that you think (about 63% of the time). There are strategies you can implement to reduce this cart abandonment rate:
- Use a program like 'Exit Bee' to offer leaving clients a discount on whatever it is they were about to buy. This will lead them to think that they are getting an incredible deal that they would not like to miss out on. In fact, make sure that the discount message induces some urgency in them. Let them know that it is a onetime offer that can only be taken advantage of this once.
- Use a cart recovery email to remind them of their abandoned cart. This email could provide them significant discounts if they come back and finish the process. It could also up sell them on other products in which they might be interested.
Get a Facebook store
Everybody knows that social media holds a huge chunk of online traffic nowadays. What you might not know, however, is that you can now actually open a Facebook Store. No, it is not the same as starting a fan page or using your timeline to promote your products. It is very much like opening another outlet of your eCommerce business. According to statistics, Facebook is the one social media platform that brings in the most sales online. By not opening a Facebook store, you could be missing out on a huge chunk of potential sales and are definitely missing out on sizeable online traffic. Open up a Facebook Store and promote like crazy.
Increase customer engagement
Huge platforms like Amazon leveraged the fact that we are social creatures to make a financial killing in the eCommerce business. We all want to be heard and we all need an avenue to vent and share our opinions. What Amazon and other huge platforms did is that they gave people that opportunity. Amazon values your feedback and reviews. This makes the site 'sticky'.
Once your customers realize that they can open up and share their opinions on your platform, then they will be more inclined to shop and share that opinion. Not only does it create long-term repeat clients, but it also raises your search engine ranking and amount of targeted organic traffic that your site gets. In fact, this can be a self-running machine that grows exponentially the more people realize they can be frank and candid on your platform.
Invest in subscription commerce
If you think about it, this is a no-brainer. If you can find the right product that customers will be willing to pay for continuously, then you have pretty much struck oil. Subscription commerce is big business, especially due to the fact that you will be earning residual income from a single sale. You do, however, have to make sure that the product delivers. You have to make sure that it is something that will have your clientele hooked.
Periodically send out wish list email reminders
The science behind this is to study the wish lists on your platform. Is there a particular product that appears on a vast majority of them? If so, find out how you can promote that product. You could even offer a sale on it. A small discount will be well worth it if you make up for it by moving big numbers of the product. Send out email reminders telling people how you have a going out of sale discount for the product. Tell them that you will soon run out of stock and that they should take advantage of the generous discount while stocks last. If you craft the email well, you will soon see lots of orders flying in for that very product.
Conclusion
It will take work, a great deal of dedication and continuous research. But if you are willing to put in the time, you can quickly learn how to keep your eCommerce business evergreen and improve its income levels. These practical strategies should be implemented right now.
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