Best Makrteing software tools for your ecommerce site


In eCommerce, marketing is the most vital part of all. But it’s not always possible to hire people to do the work for you, especially if you are new to this game. A valuable advice would be to use different software tools to help you in marketing your eCommerce site. The software route is not only cost friendly (sometimes free) but also do the work with more efficiency and in less time. There are several software tools to ease out the problems of dynamic marketing trends of the eCommerce world. These help you to monitor the traffic on your website, their activities, and their preferences. Let’s have a look at them.

E-commerce software


It is an excellent tool to monitor the mouse movements of the visitors on your websites. You get intricate details about every scroll, keystrokes, and clicks. Nothing gets better than the concept of evaluating the activities of the visitors to your site. You can take better marketing decisions based on the feedback from this tool.

Google Adwords

Google search has been the most key driving force for traffic acquisition and sales promotion. Search engine optimization is a complicated set of rules to get your content into Google search, with your stock of keywords. Google Adwords following the policy of Pay-Per-Click (PPC) Online Advertising is a better option which involves very less effort.


With Polldaddy, you are facilitated with creating surveys and polls within minutes. It provides polling widgets for a broad range of websites, social networks, and blogs. One can enable advanced filters to analyze data more quickly and design your products and your marketing strategy accordingly.

Google Analytics

Sometimes we can have false assumptions of the source of traffic. It is quite unpredictable when the figures soar high. Google Analytics calculates an approximate value of the actual visitors on your site. It’s the most reliable analytics service having a huge base of information to work on. It is an indispensable part of your content creation process.


Building up a good communication with your customers is essential for future transactions and a trustworthy brand image. A happy customer is more likely to visit your site again in the near future. Hence, staying updated with the precious feedbacks through emails is sure to fortify your business and your brand image.


OptiMonk is one of the most dynamic tools to boost your sales. It employs the exit intent technology and presents the visitors with the last offer when they are about to leave your website. The offers appear in the form of an overlay popup. With OptiMonk, you also get the option to choose from a wide range of templates and widget designs. It’s a good last minute call for your website’s sales.


Marketing a product should be clean and crisp, and your website layout matter a lot in this respect. Naview is the ultimate website planner. It helps you to evolve with new designs and build your navigation prototypes and also allows you to test the functionality of your navigation with the users. The Rapid testing feature would urge you to build better and advanced website navigations.


Push notifications have emerged as a vital marketing tool. The mechanism is quite simple. You can send notifications and attractive offers to your customers. These notifications pop up in their browser in real time, and if it is clicked, then they are immediately directed to your website. Pushify is one such push notification tool.


To stay ahead in the competition, you need to keep track of your competitor’s latest policies. If there are more than two sellers of the same commodity within the same domain, then it becomes essential to keep a record of the differences in the price of your product and your competitors. Prisync brings you the feature of monitoring the prevailing price of the commodities on a daily basis and hence aids you to sell your products at an attractive price.


It is a powerful tool to promote your products on various social media networks such as Facebook, Twitter, Tumblr, and much more. It also has provisions for higher queue limit. The attractive feature personalized branding paves the way for promoting your products on Facebook under your brand name.


Ever wondered that online users have to say about you? Mention provides you the portal to sneak about what others are saying about you. It tracks mentions across 42 languages and multiple platforms such as social media, websites, forums, and more. This helps you to evaluate your services.


It is a popular retargeting platform for sellers who make it a point to recapture the attention of the visitors that either did not buy anything or did not buy enough. Adroll fully complies with your retargeting policies and even draws a conclusion that why you may be wrong in doing so.


Every software tool mentioned above is designed to aid you with your prospects of attaining higher customer traffic and to attain positive curve in your business venture. The tools are sufficient in boosting marketing strategies, but it needs a little bit more than these tools. Maintaining your uniqueness along with top notch services are going to ladder you up someday in future.

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