After you have established a website, stocked up on inventory and cleared the payment hurdles, you need marketing. This is the desert of your eCommerce buffet, and sometimes the most important part of the deal. To devise a marketing strategy, you need clear-cut thinking of your goals and limits. Blindly investing in one strategy may prove fatal. Don’t place all your eggs in one basket. Instead, play around with different marketing tactics and choose the one which suits you the most. The internet being a very creative place, you can create your own way of marketing by mixing and experimenting with different styles and strategies. Having said that, it’s natural to wonder, “What are the Essential Marketing Strategies for your Ecommerce Store?” In this article, we’ll be talking about exactly that.
Content marketing- People love content
It’s always a good idea to engage in blogging. You can upload the content under a blog section on your eCommerce website, or create another separate blogging web page and backlink it to your eCommerce portal. Both has its advantages and disadvantages. Do a little research to know what exactly you need. The content will not only increase the traffic flow, but it becomes a natural marketer itself. People love to share content which is engaging and informative. So your organic reach is drastically increased with good quality content. Content is not only limited to blogging or plain texts. You can venture out into creating video content and create your own channel. You can feature your products or play something related to them. You don’t always have to create your own content and can hire other people to do it. Overall, content is a crucial thing that just can’t be ignored, if you need internet’s attention.
This is probably the holiest thing to gain traffic nirvana. Each and every website from the top of the food chain down to the bottom, use SEO, simply because it works like a charm, as long you use it properly. SEO or Search Engine Optimization is fishing for traffic in this vast sea of internet. People search for their needs in search engines like Google, Yahoo, Bing, etc. with certain keywords. If you can deliver a content which matches exactly those keywords, then these search engines will take them to your content, aka your website. The idea is to understand how the whole thing works, and also not to overdo it. And SEO is alive, more than you can imagine, in the sense that Google regularly updates their content evaluation techniques. So you have to upgrade yourself to the new changes happening in the world of SEO.
Pay per click is cheap, fast and easy to implement. All you do is pay up for your advertisements to be sprayed all over the internet; sometimes you can decide which sites to target. This is a good way if you haven’t developed your own content. You can use the content space of others to advertise your product link. This is important because it not only adds more traffic volume but also give your website vital back linking. Now back linking is a very exciting thing, and is part of the greater SEO. The idea is to create visitor footprint from popular websites into your own website, which will increase your Google ranking.
Email can be an excellent source to reach out to new consumers and retrieve old ones. If any visitor ends up at your site, the primary thing you should do is subtly try to ask for his/her email. Once they register, it not only improves Google reliability, but you now have leads. Once you have these leads, you can create an email list, (all done through apps and software tools) and then send content (can be sent in bulk with the help of apps and software tools) to these people who voluntarily shared their email with you. The leads can also be bought from different sources, but chances are your emails will be spammed, which is the last thing you want. So always build your own leads generated through your website, and then share interesting content or promotions with your ex-visitors. The chances are that they will follow up with that email to your website and that will give you a big boost upward.
Social Media profiles
Social Media for eCommerce websites are a necessity. From Amazon to low-key sites, everyone has a presence in the social media. It’s primarily because statistics show that most of the internet crowd is found in Social Media, and they spend most of their time here. If you miss out on this, you will be outlawed from the most vibrant place on the Internet. Some places you need to spread your presence are Pinterest, Instagram, Facebook, Twitter, and Google+. Everything works differently in their own ways, but all follow mostly the same principles and ideas, i.e. to spread the most engaging content.